diff --git a/src/strategies/avx2/picture-avx2.c b/src/strategies/avx2/picture-avx2.c
index ca8625ea..36f51428 100644
--- a/src/strategies/avx2/picture-avx2.c
+++ b/src/strategies/avx2/picture-avx2.c
@@ -1308,6 +1308,9 @@ static uint32_t hor_sad_avx2(const kvz_pixel *pic_data, const kvz_pixel *ref_dat
   if (width == 16)
     return hor_sad_sse41_w16(pic_data, ref_data, height,
                              pic_stride, ref_stride, left, right);
+  if (width == 32)
+    return hor_sad_avx2_w32 (pic_data, ref_data, height,
+                             pic_stride, ref_stride, left, right);
   else
     return hor_sad_sse41_arbitrary(pic_data, ref_data, width, height,
                                    pic_stride, ref_stride, left, right);
diff --git a/src/strategies/avx2/reg_sad_pow2_widths-avx2.h b/src/strategies/avx2/reg_sad_pow2_widths-avx2.h
index 8fd127f7..182e5bb9 100644
--- a/src/strategies/avx2/reg_sad_pow2_widths-avx2.h
+++ b/src/strategies/avx2/reg_sad_pow2_widths-avx2.h
@@ -129,4 +129,81 @@ static INLINE uint32_t reg_sad_w64(const kvz_pixel * const data1, const kvz_pixe
   return _mm_cvtsi128_si32(sad);
 }
 
+static uint32_t hor_sad_avx2_w32(const kvz_pixel *pic_data, const kvz_pixel *ref_data,
+                                 int32_t height, uint32_t pic_stride, uint32_t ref_stride,
+                                 const uint32_t left, const uint32_t right)
+{
+  __m256i avx_inc = _mm256_setzero_si256();
+
+  const size_t block_width      = 32;
+  const size_t block_width_log2 = 5;
+  const size_t lane_width       = 16;
+
+  const int32_t left_eq_wid     = left  >> block_width_log2;
+  const int32_t left_clamped    = left  -  left_eq_wid;
+  const int32_t right_eq_wid    = right >> block_width_log2;
+  const int32_t right_clamped   = right -  right_eq_wid;
+
+  const __m256i zero        = _mm256_setzero_si256();
+  const __m256i lane_widths = _mm256_set1_epi8((uint8_t)lane_width);
+  const __m256i lefts       = _mm256_set1_epi8((uint8_t)left_clamped);
+  const __m256i rights      = _mm256_set1_epi8((uint8_t)right_clamped);
+  const __m256i unsign_mask = _mm256_set1_epi8(0x7f);
+  const __m256i ns          = _mm256_setr_epi8(0,  1,  2,  3,  4,  5,  6,  7,  8,  9,  10, 11, 12, 13, 14, 15,
+                                               16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31);
+
+  const __m256i rightmost_good_idx = _mm256_set1_epi8((uint8_t)(block_width - right - 1));
+
+  const __m256i shufmask1_l    = _mm256_sub_epi8  (ns,          lefts);
+  const __m256i shufmask1_r    = _mm256_add_epi8  (shufmask1_l, rights);
+  const __m256i shufmask1      = _mm256_and_si256 (shufmask1_r, unsign_mask);
+
+  const __m256i epol_mask_r    = _mm256_min_epi8  (ns,    rightmost_good_idx);
+  const __m256i epol_mask      = _mm256_max_epi8  (lefts, epol_mask_r);
+
+  const __m256i mlo2hi_mask_l  = _mm256_cmpgt_epi8(lefts, ns);
+  const __m256i mlo2hi_imask_r = _mm256_cmpgt_epi8(lane_widths, shufmask1);
+  const __m256i mlo2hi_mask_r  = _mm256_cmpeq_epi8(mlo2hi_imask_r, zero);
+
+  // For left != 0,  use low lane of mlo2hi_mask_l as blend mask for high lane.
+  // For right != 0, use low lane of mlo2hi_mask_r as blend mask for low lane.
+  const __m256i xchg_mask1     = _mm256_permute2x128_si256(mlo2hi_mask_l, mlo2hi_mask_r, 0x02);
+
+  // If left != 0 (ie. right == 0), the xchg should only affect high lane,
+  // if right != 0 (ie. left == 0), the low lane. Set bits on the lane that
+  // the xchg should affect. left == right == 0 should never happen, this'll
+  // break if it does.
+  const __m256i lanes_llo_rhi  = _mm256_blend_epi32(lefts, rights, 0xf0);
+  const __m256i xchg_lane_mask = _mm256_cmpeq_epi32(lanes_llo_rhi, zero);
+
+  const __m256i xchg_data_mask = _mm256_and_si256(xchg_mask1, xchg_lane_mask);
+
+  // If we're straddling the left border, start from the left border instead,
+  // and if right border, end on the border
+  const int32_t ld_offset = left - right;
+
+  int32_t y;
+  for (y = 0; y < height; y++) {
+    __m256i a = _mm256_loadu_si256((__m256i *)(pic_data + (y + 0) * pic_stride + 0));
+    __m256i b = _mm256_loadu_si256((__m256i *)(ref_data + (y + 0) * ref_stride + 0  + ld_offset));
+
+    __m256i b_shifted            = _mm256_shuffle_epi8     (b, shufmask1);
+    __m256i b_lanes_reversed     = _mm256_permute4x64_epi64(b_shifted,   _MM_SHUFFLE(1, 0, 3, 2));
+    __m256i b_data_transfered    = _mm256_blendv_epi8      (b_shifted, b_lanes_reversed, xchg_data_mask);
+    __m256i b_epoled             = _mm256_shuffle_epi8     (b_data_transfered, epol_mask);
+
+    __m256i curr_sads_ab         = _mm256_sad_epu8(a, b_epoled);
+
+    avx_inc = _mm256_add_epi64(avx_inc, curr_sads_ab);
+  }
+  __m128i inchi = _mm256_extracti128_si256(avx_inc, 1);
+  __m128i inclo = _mm256_castsi256_si128  (avx_inc);
+
+  __m128i sum_1 = _mm_add_epi64    (inclo, inchi);
+  __m128i sum_2 = _mm_shuffle_epi32(sum_1, _MM_SHUFFLE(1, 0, 3, 2));
+  __m128i sad   = _mm_add_epi64    (sum_1, sum_2);
+
+  return _mm_cvtsi128_si32(sad);
+}
+
 #endif